I strongly believe that every brand has a purpose-driven story waiting to be told. This belief didn't come to me overnight—it's the result of two decades immersed in the world of global brand narratives.

Throughout my career, I've crafted countless stories for companies aiming to make their mark on the global stage. But as I navigated boardrooms, media briefings, trade shows, offline events, and message crafting sessions, I began to notice a pattern. The most powerful narratives weren't built on clever wordplay or marketing tricks. They emerged when we uncovered a brand's authentic essence—its true 'why'.

This realization was my epiphany, the spark that ignited the epiphany project.

I envisioned a different approach to brand storytelling—one that goes beyond surface-level marketing to reveal the genuine purpose driving each company. I dreamed of helping brands craft narratives that not only resonate across borders but also inspire employees, engage customers, and drive meaningful change in the world.

The epiphany project isn't just a consulting firm. It's the culmination of my journey and the beginning of a new mission: to uncover the hidden potential in every brand and transform it into stories that truly matter to 'people'.

This is how my journey began, and I invite you to be part of where it leads next—your epiphany project.

Hanna Park
Founder, epiphany project
Doctor of Business Administration (ABD)