I strongly believe that every brand has a purpose-driven story waiting to be told. More than that, I'm convinced that uncovering and sharing this story is the key to winning in business, not just today, but in all times. This belief didn't come to me overnight—it's the result of two decades immersed in the world of global brand narratives.

Throughout my career, I've crafted countless stories for companies aiming to make their mark on the global stage. But as I navigated boardrooms, media briefings, trade shows, offline events, and message crafting sessions, I began to notice a pattern. The most powerful narratives weren't built on clever wordplay or marketing tricks. They emerged when we uncovered a brand's authentic essence—its true 'why'.

This realization was my epiphany, the spark that ignited the epiphany project.

I envisioned a different approach to brand storytelling—one that goes beyond surface-level marketing to reveal the genuine purpose driving each company. I dreamed of helping brands craft narratives that not only resonate across borders but also inspire employees, engage customers, and drive meaningful change in the world.

In today's fast-paced, ever-changing business landscape, I've seen firsthand how brands with a clear, purpose-driven story consistently outperform those without. These stories act as a north star, guiding decisions, inspiring innovation, and creating deep connections with audiences. They're not just nice to have—they're essential for sustained success.

The epiphany project isn't just a consulting firm. It's the culmination of my journey and the beginning of a new mission: to uncover the hidden potential in every brand and transform it into stories that truly matter to people. It's about helping businesses win by aligning their actions with their deepest purpose, and communicating that purpose in a way that resonates deeply with their audience.

This is how my journey began, and I invite you to be part of where it leads next—your epiphany project. Together, we'll uncover your purpose-driven story and use it to drive your business forward, no matter what challenges or opportunities lie ahead..

Hanna Park
Founder, epiphany project
Doctor of Business Administration